Monthly Archives: October 2011

Rural Sourcing as an Investment

Without a doubt, one of the most compelling factors that frequently contributes to a person’s decision making process is cost. If you do doubt that claim, I invite you to look at the concept of a sale. Businesses use sales … Continue reading

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Consider the Customer Experience

We are the customer in a lot of different scenarios: what movie to go see, what outfit to wear, what dessert to indulge, and what games to play. While cost can sometimes prevent us from getting what we want, we … Continue reading

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